Asus / In Search of Incredible

When Left Productions brought us on for this pitch, Asus was looking for a way to bring their brand mission ‘In Search of Incredible’ to life while introducing six new innovations. The brief was clear: make it human. No spec-heavy demos, no hard sell. They wanted something emotional, imaginative, and rooted in purpose. Our job was to take these tech-first stories and find the angle that would speak to people, not just about features, but about Asus’ approach to innovation.

In addition to the Anthem film (which you can see on my homepage), we developed six innovation-specific films, one for each of their new features.