Gucci / Guilty

Working with parfumeurs is a delicate exercise. They’re not actors, and they shouldn’t sound like they’re reciting lines. So instead of writing a script in the traditional sense, I focused on scripting intentions,
key narrative points and building a flexible format that could easily adapt to the countless directions
the conversation could take.

From there, I developed detailed question lists to gently guide the conversation.
And once we had the footage, I shaped the final film in reverse, crafting the voice and structure
around the most natural, revealing moments we captured on camera.