Kleos+Klea

My first job was to explore tonality through a manifesto designed to express the brand’s philosophy.
Although this piece was never published, it became the foundation for Kleos+Klea’s key messaging.
As seen below on packaging, website and publications.

Born to nourish

With an entirely new approach to skincare
inspired by the time-tested powers of traditional,
natural ingredients, and scientific intelligence,
we created a prelude to your traditional beauty regimen.

An elemental routine to precede the routine.
To nourish, protect, prepare your skin,
and amplify the efficacy of your other beauty rituals.

A new modus operandi for a new, revived skin.

Our precious powders, oils, and waters
were written to celebrate the Earth
and the treasures it kindly entrusted us with.

In awe of nature,
we formulate differently
to preserve the essence and the quality
of our revered ingredients
and the array of nutrients they possess.

Brimming with vitamins, lipids, and minerals
to restore, balance, and revitalize,
each of them is selected purposefully,
and optimized for higher nutrition
with absolute minimal processing,
to ensure the highest purity, freshness, and potency.

In their hand,
the delicate skin biome swerves.
Reinventing itself to reflect nature’s prowesses.

Soothed, strenghtened, rejuvenated,
and finally freed from imbalances.

A powerful line, 20 years in the making.

Then came naming.
After an initial conversation with Tammy, the brand’s founder, we decided to tap into her Greek heritage to name her five products. I explored a wide array of Greek terms, searching for words that carried both meaning and elegance, and ultimately settled on Akatha, Ónisi, Prima Rosa, Ió, and Thallo.

Finally, I brought these products to life through manifestos that conveyed their story, their benefits,
and most importantly, their aura.

Reveal with Akatha.

In our hands,
rough coconut shells and ancient volcanic ash
metamorphose into a delicate cleansing powder
to remove debris and polish the skin.

Enriched with a powerful anti-ageing
and anti-inflammatory blend
of Gotu Kala and Papaya,
this versatile formula shines alone,
combined with another cleanser,
or as a mask.

To deeply cleanse the pores,
protect and strengthen the skin,
whilst stimulating collagen, elastin,
and hyaluronic acid formation,
and counteracting oxidative stress
to help restore your natural hydration factor
and even the skin tone.

Treat your skin to a bath of
vitamins, minerals, and enzymes
for a smooth and glowing finish.

Rejuvenate with Ónisi.

With a blend of the Earth’s most nourishing
fruits and flowers at the helm of Ónisi,
the skin sees a rebirth.

Whilst Aloe Vera soothes, hydrates, nourishes,
and accelerates tissue regeneration,
Honey and Red Maca calm, heal, protect
and help promote new collagen and elastin
for a restored, balanced function.

A potent powder formula
brimming with super vitamins
for a parade of benefits.

In Ónisi’s world,
strong of nature’s best anti-ageing
and anti-inflammatory agents,
the skin reinvents itself even, plump, and radiant.

Feel the transformation with Ónisi.

Function with Ió.

Depleted from the minerals
it desperately needs to thrive,
the skin finds a cure in Ió.

A single miracle ingredient for the skin,
the pure mineral tonic finds its origins
in wonder humic shale ore.

And as reverse osmosis awakens raw ores,
75 million year-old plant mineral deposits
are summoned back to life in the name of Ío.

70 rare trace minerals,
specks of history entrusted with the secret
to better skin function,
propelled out of their stillness,
and through the millenniums,
to optimize collagen, elastin, keratin,
and hyaluronic acid synthesis,
and protect the skin from damage,
infections, and conditions,
thanks to their antioxidant
and anti-inflammatory properties.

With their high oxygen content,
cell regeneration is honed,
and cell behavior reprogrammed
to neutralize toxins, improve nutrient
and water absorption,
and slow down degradation,
preventing acne, dullness, and premature aging,
to leave skin brightened, toned, and rejuvenated.

When in search of essential nourishment,
follow the drops.

Glow with Prima Rosa.

Redesigned for the new age,
the plant early herbalists called King’s Cure All,
comes enriched with Borage Oils
in a precious elixir we call Prima Rosa.

With Evening Primrose at its heart,
this deeply nourishing botanical blend
boasts in antioxidants and fatty acids,
to heal, protect, and revive.

And whilst addressing inflammation, dullness,
and skin conditions,
the miracle formula also helps balance
oil production and moisture, provide deep hydration,
and carry abundant nutrients into the epidermis
thanks to its high linoleic acid content.

Rapidly absorbed into the skin,
sensitivity is managed, and function restored,
leaving the skin radiant and revitalised.

Discover the natural remedy
the skin yearns for.

Feel with
Thallo

At your caress,
heavenly bodies constellate
in the hills and valleys of Thallo.

Ipseity fades away
as Prima Rosa, Ónisi, and Ío
soar, wave, and wind
through her softness,
for a chance to settle in her curve.

Your cue to lose yourself
in her embrace.

Step into the tranquil world
that has come to rest
in the cup of your hand.

Trace a new ritual
through the nuances of Thallo.

Where bare and satin-glazed porcelains
coalesce to awaken the senses.

Where a single touch suffice
to blur the lines and soften the contrasts.
To set the scene for celestial encounters.

Feel the most precious formulas
blossom under your touch.

Bloom at the crossroads of their worlds.
Where virtues entwine to reveal new facets.
And new alliances spark kaleidoscopic ranges of benefits
to carve new paths to nourishment
and bring the skin solace.

Recharge in the hollow of Thallo.