Nike / The Ldn Edit

For this Nike Women campaign, we teamed up with influencer Patricia Bright to spotlight sport, style, and movement in London. I scripted the brand’s first-ever shoppable Google Hangout and wrote all the copy for the landing page and the accompanying newsletter.

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Nike / Embrace Unpredictability

For this campaign, I was in charge of writing all the copy for the seasonal landing page, supporting category pages and newsletter.
From headlines and intros to product highlights, I ensured a consistent, energetic tone across the full digital journey.

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Nike / Football Korobka

I wrote a manifesto for Nike’s Football Korobka collection: a tribute to Russian street football culture, created in collaboration with local creatives. The tone was raw, proud, and defiant, echoing the spirit of the game as it’s played on concrete pitches across the country.

Freer in a cage than in a stadium,
we don’t need fancy jerseys
to make history.

We’re not eleven, but thousands.
Together, even when we play each other.

We’re not on TV.
But our mothers’ flip phones
are full of flip flaps.

Every pitch is different
but we stand united.

No need for petrol money
when you’re fuelled by passion.

90 minutes?
Are you in a hurry?
At Korobkas, every game’s a clasico.
And there are 500 a day.

Bound by a love for the game
that disappeared long ago,
we’re everything Russian football
will never be.

Welcome to the Korobka.