Orange / It’s not magic,
it’s the Orange Cloud
For this campaign, we created a series of street magic films with illusionist Dan White. Shot with unsuspecting strangers, each film brought a different function of the Orange Cloud (saving, accessing, and sharing) to life through a bespoke trick engineered by Dan and his team. After performing the illusions, Dan pulled back the curtain and revealed exactly how each one worked, turning magic into a metaphor for seamless technology.
The football team - Trick
The football team - Reveal
The library - Trick
The library - Reveal
The Orange store - Trick
The Orange store - Reveal
Then we increased our chances of converting users by inviting them to be tricked by Dan.
After asking them to remember one card, he “sent” it on the Cloud and invited them to download it to see if he got it right. When downloading the Orange Cloud for the first time, they could find a single file on it: a picture of their card.
Now, how did we do it? I could tell you. But then it’s not magic…
All I can say is that working with magicians was definitely the highlight of my career.
