Bonjour,
I’m a London-based Senior Creative Copywriter with 15 years’ experience turning ideas
and words into work
that works.
Fluent in English and French, I’ve worked with over 150 clients across industries and time zones. For big names, small teams, and plenty of things I never imagined I’d Google for a living.
Hunter Douglas / Feel Light Transformed
Feel Light Transformed is a film I wrote for leading blinds company Hunter Douglas at Wednesday.
The manifesto-like script focuses on the miracle of light, and how it travels from star to living room.
Nike
During my time at AKQA, I worked on a wide array of projects including a manifesto for Russian Football, a tone of voice guide for Nike Concierge, scripts for the Nike Training Club app, newsletters and seasonal landing pages for nike.com, and the brand’s first shoppable Google Hangout.
ANZ Bank / Blue Rooms
Back at R/GA Sydney, I helped ANZ Bank make sure their Spectrum Now Festival sponsorship wouldn’t go unnoticed by turning empty shops, parks, and public spaces into Blue Rooms. These pop-up stages gave unknown artists the chance not just to attend the festival, but to become part of it. The idea was such a hit, it’s been part of the official program ever since.
Orange / It’s not magic, it’s the Orange Cloud
While at Publicis Conseil, I worked on a campaign to promote the Orange Cloud at a time when most people were pretty reluctant to use it. To help them understand and trust the Cloud, we decided to associate it to something they definitely don’t understand or trust: magic. Teaming up with American magician Dan White, we created three bespoke tricks that could only work thanks to the cloud, and a digital activation that actually made them try the Cloud.
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Indeed / The World Can Work Better
Over the past couple of years, I’ve worked with 72andSunny Amsterdam to help Indeed bring their platform The World Can Work Better to life through two international campaigns exposing the absurdities of the hiring process.
Kleos+Klea
Working closely with design studio Voodoo Voodoo Berlin, I helped launch luxury skincare brand Kleos+Klea on the U.S. market. The project included naming the five products in its essential range, developing key messaging for the website, packaging, and publications, and writing manifestos to accompany the product descriptions.
Gucci / Guilty
I’ve been lucky to work on many projects with Onirim, a Parisian creative house dedicated to luxury brands. For this series of parfumeur films, I was involved from the initial conceptual phase, developing format ideas and a distinct tone for the interviewer, then drafting a million questions and prompts to bring out the best in each parfumeur. I then shaped the final scripts based on the material we gathered.
Infiniti
At Critical Mass, I had my hands in just about everything Infiniti, including social content, events, a brand partnership with The Explorers Club, and the launch of the Black S.
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Starbucks / It Hits Different
While people rush to Starbucks in the Summer (Frapuccino season), Autumn (Pumpkin Spice Latte time), and Winter (Hot Chocolate moments), they don’t see the brand as a natural go-to when it comes to Spring. So I worked with We Are Social to create a Spring campaign (OOH, POS, TikTok) introducing their iced coffees as the ideal drinks for the season.
Lancaster / Truth and Dare
In collaboration with La Société Anonyme, I worked on a series of social films to promote a new generation of sun protection products for Lancaster.
SK-II / Artist Series: The Power of Pitera
A campaign orchestrated by Great Guns to pay homage to SK-II’s key ingredient, through collaborations with illustrator Ram Han,
Art magazine Toiletpaper, photographer Zhong Lin, choreographer Ryan Heffington, and a creative collective of artists from around the world. I joined the project during the post-production phase, working on the launch film, behind-the-scenes edits, social teasers,
and the initial concept for the exhibition.
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Google Workspace / How it’s done.
I worked with Across The Pond on a B2B campaign for Google Workspace, spanning digital, print, social, and display. The campaign showcases how world-class brands use the platform to get things done, through a series of sector-specific case studies. I was the Lead Creative for the French market, in charge of the full localisation of the campaign.
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Asus / In Search of Incredible
I worked with Left Productions to help Asus introduce its new innovations in a series of films that pay tribute to the many innovations
that have inspired and keep inspire them on their journey In Search of Incredible.
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Tripel Karmeliet
Over the years, I have worked closely with Ab-Inbev’s in-house creative agency Draftline to develop ideas and copy for social, websites, banners, apps, OOH, case studies, internal comms, or activations, for Stella Artois, Budweiser, Corona, Tripel Karmeliet, Leffe, Victoria and Ginette.
Here is the English and French copy I developed for Tripel Karmeliet’s new website.
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