Bonjour,
I’m a Senior Creative Copywriter.
Fluent in English and French, I’ve worked with over 150 clients across industries and time zones. For big names, small teams, and plenty of things I never imagined I’d Google for a living.
Hunter Douglas / Feel Light Transformed
I wrote Feel Light Transformed for leading blinds company Hunter Douglas at Wednesday.
The manifesto-like script focuses on the miracle of light, and how it travels from star to living room.
Nike
During my time at AKQA, I worked on a wide range of projects including a manifesto for Russian Football, a tone of voice guide for Nike Concierge, scripts for the Nike Training Club app, newsletters and seasonal landing pages for nike.com, and the brand’s first shoppable Google Hangout.
ANZ Bank / Blue Rooms
Back at R/GA Sydney, I helped ANZ Bank make sure their Spectrum Now Festival sponsorship wouldn’t go unnoticed by turning empty shops, parks, and public spaces into Blue Rooms. These pop-up stages gave unknown artists the chance not just to attend the festival, but to become part of it. The idea was such a hit, it’s been part of the official program ever since.
Orange / It’s not magic, it’s the Orange Cloud
While at Publicis Conseil, I worked on a campaign to promote the Orange Cloud at a time when most people were pretty reluctant to use it. To help them understand and trust the Cloud, we decided to associate it to something they definitely didn’t understand or trust: magic. Teaming up with American magician Dan White, we created three bespoke tricks that could only work thanks to the cloud, and a digital activation that actually made them try it.
Indeed / The World Can Work Better
Over the past couple of years, I’ve worked with 72andSunny Amsterdam to help Indeed bring their platform The World Can Work Better to life through two international campaigns exposing the absurdities of the hiring process.
Kleos+Klea
Working closely with design studio Voodoo Voodoo Berlin, I helped launch luxury skincare brand Kleos+Klea on the U.S. market. The project included naming the five products in its essential range, developing key messaging for the website, packaging and publications, and writing manifestos to accompany the product descriptions.
Gucci / Guilty
For this series of parfumeur films for Onirim, I was involved from the initial conceptual phase, developing format ideas and a distinct tone for the interviewer, then drafting a million questions and prompts to bring out the best in each parfumeur. I then shaped the final scripts based on the material we gathered.
Infiniti
At Critical Mass, I had my hands in just about everything Infiniti, including social content, events, a brand partnership with The Explorers Club, and the launch of the Black S.
Starbucks / It Hits Different
While people rush to Starbucks in the Summer (Frapuccino season), Autumn (Pumpkin Spice Latte time), and Winter (Hot Chocolate moments), they don’t see the brand as a natural go-to when it comes to Spring. So I worked with We Are Social to create a Spring campaign (OOH, POS, TikTok) introducing their iced coffees as the ideal drinks for the season.
Lancaster / Truth and Dare
In collaboration with La Société Anonyme, I worked on a series of social films to promote a new generation of sun protection products for Lancaster.
Asus / In Search of Incredible
I worked with Left Productions to help Asus introduce its new innovations in a series of films that pay tribute to the many inventions that have inspired and keep inspiring them on their journey In Search of Incredible.
Google Workspace / How it’s done.
I worked with Across The Pond on a B2B campaign for Google Workspace, spanning digital, print, social, and display. The campaign showcases how world-class brands use the platform to get things done, through a series of sector-specific case studies. I was the Lead Creative for the French market, in charge of the full localisation of the campaign.
SK-II / Artist Series: The Power of Pitera
A campaign orchestrated by Great Guns to pay homage to SK-II’s key ingredient, through collaborations with illustrator Ram Han, Art magazine Toiletpaper, photographer Zhong Lin, choreographer Ryan Heffington, and a creative collective of artists from around the world. I joined the project during the post-production phase, working on the launch film, behind-the-scenes edits, social teasers, and the initial concept for the exhibition.
DBS Bank / Powered by AI
At R/GA Sydney, I worked on an ambitious concept to promote iWealth, DBS Bank’s app for its high-net-worth clients. We explored a collaboration with IBM Watson to generate hyper-personalised future timelines using individual data and demographic insights to offer users a glimpse into their future.
Renault / Clio RS x Hussein Chalayan
For the launch of the Renault Clio RS, a limited edition designed for the modern woman, we imagined an activation in collaboration with fashion designer and notorious tech enthusiast Hussein Chalayan.
The concept was to create the keys of the future: a connected collection of accessories (sunglasses, gloves, clutches, jewellery, phone cases), each designed to unlock the car. A fusion of fashion and function, tailored for the Parisian woman who wants both.